The company's image doesn't lie solely on a bitten apple logo or "iPod People Silhouettes". Past having a marketing game plan, Apple had a reputation to hold and knew exactly how to address ethical issues and consumer concerns.Their official site contains several pages including information on Apple's "environmental footprint, from manufacturing to transportation to product use and recyclability" plus PDF files on their supplier responsibility and Code of Conduct for companies they do business with. Providing this information expresses how well branded the company is and promotes the people's impression that Apple is "sleek", "clean" and forward thinking.
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