Chapter 1: Brief History and Mission Statement

     Apple Inc. is known around the world for it's products in mobile and cellular technology, the iPhone being its flagship device in cellular communications. It is one of the largest information technology, second only to Samsung, as well as the third largest mobile phone maker behind Nokia and Samsung. Since it's founding on April 1, 1976, Apple Inc. has developed several products, such as the Mac Computer, the iPod music player, iPhone mobile smartphone, and the iPad tablet, all among the most popular of product lines. Today, it is the largest publicly traded corporation, by market capitalization, in the world.

     Steve Jobs and Steve Wozniak, friends at the time, both had an aspiring interest in electronics and eventually their minds gave fruition to the Apple I. Steve Jobs, having been the more business oriented of the two, as well as a visionary in nature, came up with the idea to make their design into a product and sell it. They and their colleague, Ronald Wayne, would later found Apple Computer together on the foundation that was the Apple I personal computer kit. Later on around 1977, the company began to gain momentum after introducing the Apple II, which included the impressive feature of color graphics. The company is still known today for its innovation and setting the standards for personal computers. Throughout the years their mottoes and slogans have changed, but not much. They have managed to remain along the lines of thinking outside the box - innovation.

“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”