Chapter 17: Personal Selling and Sales Management

Apple Inc. usually does not run very many promotional ads, if any at all. This is simply because they usually do not have to. With the reputation they've established in the modern age among a wide demographic, why would they?

Promotional sales do have a positive effect on the amount of units, offering deals that include additional items is certainly tempting to the customer searching for the most cost-effective purchase. However, Apple does have their occasional promotional ad, like the exclusive college sale "Buy a Mac for college and get a free iPod Touch." This promotion is put in effect from the months of May to the end of September, just in time for school. These school sales also include discounts for students as well as faculty members.

One way in which Apple chooses to promote sales is also in the way they operate their retail store locations. When shopping there, customers are not urged it pushed to buy any of the products by the store personnel. They are simply there to be consulted and make the customer feel welcome and informed before making a purchase. With a formal and family-friendly environment, Apple makes the sales by promoting customer consideration.