Chapter 14: Marketing Channels and Retail

     The Apple retail store is home to the latest Apple technology, and each one offers an elegant setting with exceptional customer service and workshops. Usually a white interior, glass and marble exterior, spacious room, and all things Apple compose the Apples store. One can find the newest models of Apple Macintosh computers and all mobile devices, such as the iPod Touch 5th Generation, iPhone 5S, and iPad Air. The online store is also easy to navigate and features the latest company news and devices on the front page.
There are also many accessories for all Apple products within the store, ranging from screen protectors to earphones and even printers. One 5th Avenue, the Apple Store is open 24/7 all year long, being a convenient attraction for tourists who want to squeeze it into whatever time they left of sight-seeing. Like the products themselves, the store is just as masterfully designed to be sleek and modern.

     Customers who enter the Apple store regularly leave the store feeling satisfied the quality of service and ambiance of the environment. There are plenty of other locations as options to purchase Apple products, such as Target, Staples, or Walmart, but none could ever compare to the experience of entering through the glass doors of the Apple Store itself and witnessing firsthand the level of detail, elegance, grandeur, and sophistication.