Chapter 5: Developing a Global Vision

Additional to emphasizing their marketing strategies, Apple has put ample effort into their international strategy. None other than their iPhone product has made itself a global player. A large portion of their revenue proceeds from regions outside America. This product has done increasingly good in markets abroad primarily because iPhones help Apple target price-sensitive developing markets; parts where the company may not have fully established a customer base thus being that newer versions of the iPhone are released much sooner in foreign markets. However, Apple's global vision is ambitious and not limited since Apple has been building its overseas presence with the use of Apple retail stores.

 It is important to expand their company overseas because it provokes a global demand and a large growth of promotion and revenue.