Chapter 16: Advertising, Public Relations, and Sales Promotions

   Although Apple's modern advertisements take somewhat of a minimalist approach, they are good and plenty. It may seem that with such global presence and popularity that the company wouldn't need to advertise much. However, as much as they may not have to, they definitely still want to, and they do so in ways that appear subtle but still widely recognized. Apple uses its now unmistakable logo as the minimalist visual eye catcher, and is even difficult to replicate without audiences seeing it as a rip off of the famous bitten apple. So, even if it doesn't feel like we have Apple's shiny new toys being shoved in our face all the time, you can rest assure that they are always working diligently on ways to make it seem that way.

     Many simple slogans have been with just the apple logo, such as the "Think Different," ad previously posted, but those can be just as effective as some of the company's most seemingly creative ads, like the "Adam," ad in the 70's, or the more modern and colorful ads that feature the various colored models of the iPod and iPhone 5c. What is considered one of the greatest television advertisements in American history is actually the 1984 Superbowl Commercial.

     Filling its customers with a sense of style and coolness, Apple has been widely regarded as one of the best companies at advertising, even winning "Marketer of the Decade," in 2010, awarded by Advertising Age. This is no accident, and if one paid attention to most of the movies they watched in 2010, they may have actually noticed the product placement of Apple computers in blockbuster hits such as the Twilight movie adaptations, and the iconic television series Sex and the City. (Kinda the same way Sony was all over James Bond, if you paid attention to those too.)