Apple's company strategy possesses another advantage: their target market is not as limited as that of other companies. Although Apple products are costly and of course, there's a typical profile of an Apple product buyer which includes a person between the ages of 12-35, media and design drawn, and with a percentage of disposable income, Apple benefits from knowing people are willing to sacrifice on luxury items especially those that come with an impression such as the one Apple products build on. Apple seeks to target everyone, though more so wanting to appeal to the "individual" and their creative side. Which sets the Apple as a maniable company that can adapt to the wants and lifestyles of people today.
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